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11.25.2011

Bing to Defeat Google with Claymation

In an apparent attempt to capture the youth of the interneting world, Microsoft has been licensed the use of the Rudolph the Red-Nosed Reindeer characters to promote it's search engine, Bing. Looking to steal market share from Google, Microsoft told the rights holders that "the Bing commercials would add an endearing chapter to the reindeer’s story." Because as we all know, Rudolph saved Christmas by lighting the way to Santa's home office, where Santa ordered and shipped all the presents with guaranteed delivery by the 25th. Pretty tough job you got there, Nick...

(Source: Washington Post)

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