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When it comes to batteries do you need a name brand?

Rhett Allain gives an incredibly in-depth and scientific analysis of the whole "generic vs. name brand" issue matters when purchasing batteries over at the wired dot physics blog. I love seeing the scientific method applied to everyday problems that we might not have the time or know-how to do ourselves. He evaluates energy, cost, and...mass. Man, these scientists think of everything. It seems Mr. Allain suffers from the inability to stop analyzing. Something data-minded folks can related with.

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