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1.31.2012

TED Tuesday: Too many choices

In the past few years I've become very interested in how people make decisions and what kinds of contextual and individual factors affect people's choices. My dissertation focused on how manipulating the competitiveness of a game and the fairness of the competition can affect the ways that people distribute winnings. This week's TED Tuesday selection follows in a similar vein. Afterward you should be better able to navigate the ever-more complex world in which we live.






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